Ignoring online marketing is like opening a business but not telling anyone’—well, this is the key to success in present times. Yes, digital marketing is the current trend. But what exactly it denotes? Digital marketing is an umbrella term for the marketing of products or services using digital technologies that include internet, mobile phones, display advertising and any other digital medium. It has rose to great heights since 1999 and 2000 after which brands and businesses have changed their ways of utilizing technology for their marketing purposes. Digital marketing campaigns are becoming increasingly prevalent day by day and digital platforms are getting more and more incorporated into marketing plans. Digital devices have replaced all modes of physical shops and transactions.